
Programs and Tools
Steve’s Real Food is committed to helping our retailer partners succeed. Learn more about the tools and programs we offer!

Steve's Feed | 100% FREE Social Media Service
Steve's Feed is a hands-free way for your store to proactively educate your online fan base about pet health and nutrition while building your audience and social channels! Simply connect your social media accounts to start automatically getting content posted.
- Get 3 posts/week shared to your Facebook and/or Instagram page.
- Build your audience and keep them engaged with your store.
- Help educate and inform your customers about pet health and nutrition.
- Strategic keywords in Instagram captions help rank your store in online search results.
- 100% FREE for Steve’s Real Food retailers!
What is Steve's Feed?
Steve’s Feed is a 100% free service that automatically posts content to your Facebook and Instagram account 3x per week. To keep it both fun and educational, we create a variety of relevant, pet-based content chosen to educate, entertain, or engage. Each post includes an image and is written to be likable, shareable, and engaging.
When do posts get published to my social media?
Posts get automatically shared on your page every Monday, Wednesday, and Friday at 11 am MT.
How can I set it up?
Onboarding is simple: Just connect your Facebook business page here.
Who is eligible?
Any Steve’s Real Food retailer is eligible to participate and sign up for Steve’s Feed. After signing up, our team will verify that you are a retailer and will give NextPaw approval for your participation.
Can I preview the posts before they go out on my social media pages?
No, but rest assured that we will always share relevant, engaging, content about raw feeding and pet nutrition. Steve’s Feed is a completely optional free service and, if you’d prefer to handle your social media posts manually, you can check out our library of assets (coming soon)!
Prefer to Manually Post Steve's Content on Social Media?
Sell 4ocean Bracelets in Your Store
We’ve proudly joined forces with 4ocean, a global movement dedicated to cleaning our oceans, in our journey towards transforming into a plastic-neutral company! You can now purchase in bulk and and sell 4ocean bracelets to customers in your store.
- Price per 10 bracelets = $150.00 | MSRP per bracelet = $24.00; Profit per bracelet of $9.00
- Each bracelet funds the removal of 5lbs of trash from our oceans, rivers, and coastlines
- Bracelets feature a Steve’s Real Food globe logo charm
Discount Programs
Canine Hero Program
Steve’s Canine Hero Program celebrates the extraordinary contributions of therapy dogs, police K-9s, and other working dogs by offering a special in-store discount of Buy 6, Get 1 Free! Must be approved by Steve’s Real Food to participate in the program. Learn more.
*Valid only at authorized Steve’s Real Food retailers using Astro Loyalty.
Responsible Breeder Program
If a program represents the responsible breeding of dogs and cats and is qualified through our rigorous vetting, we offer a special in-store discount of Buy 10 Products, Get 1 Free! Learn more and find the application here.
*Valid only at authorized Steve’s Real Food retailers using Astro Loyalty.
Pet Adoption Program
Steve’s Real Food shares the love with newly adopted dogs and cats by offering (1) FREE 4oz bag of Protein Bites.
*Valid only at authorized Steve’s Real Food retailers using Astro Loyalty.